Building Influence In Today's Diverse Mainstream Marketplace

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Building Influence In Today's Diverse Mainstream Marketplace

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Building Influence In Today's Diverse Mainstream Marketplace

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Our Passion

Our passion is simple. We see the bigger picture of our clients’ needs in order to develop business building and influence enhancing results to keep their brands in the hearts and minds of their consumers. We believe in focusing national marketing efforts to incorporate diverse people, who are the new mainstream marketplace, acknowledging consumers of all races & ethnicities, as they are the source of new social trends and business growth.


7+

Happy Clients

12+

Years of Experience

101+

Media Contacts

212+

Cups of Coffee

31416+

Text Messages Sent

Our Founder

Lissette M. Rodriguez founded Chic Influence out of passion and necessity. Through her deeply-rooted Cuban-American heritage, Lissette understands Hispanics’ passion for brands and products across categories, as well as their buying power. Combined with her 12 years of public relations experience, her unique and strategic approach to developing, managing and delivering high-profile results-driven public relations strategies for clients interested in speaking to multicultural audiences with relevance and authenticity, makes her a true expert in her field.

Lissette has worked at some of the world’s largest PR agencies with major global brand clients including Procter & Gamble, Unilever, Nintendo, Pernod Ricard, General Motors, Land Rover, to name a few.

Lissette is a first generation bilingual, bicultural Latina who was born and raised in Miami. She is an alumna of Florida International University in Miami, Florida. On her spare time, you can find her obsessively taking photos of Tego, her French Bulldog, for his ever-growing Instagram account.

Lissette Rodriguez

Founder


Our Services

STRATEGIC MEDIA & PUBLIC RELATIONS
Developing strategic multi-tactical public relations campaigns rooted in market/consumer insights to executing bilingual media relations and flawless activations for brand-building results.
INFLUENCER STRATEGY & RELATIONS
Deep understanding and relationships with the country’s most influential social media stars in the lifestyle, fashion and beauty categories to help clients develop the right influencer strategy.
BRAND STRATEGY & PARTNERSHIPS
Whether it’s developing a detailed brand strategy for a beauty/lifestyle brand to finding the perfect brand partner for a celebrity client, we understand brand needs across the full marketing wheel.
REPRESENTATION & MANAGEMENT
Building and overseeing industry experts’, influencers’ and celebrities’ images via strategic image enhancing tactics and beginning to end brand partnership executions.
MARKETING TO LATINAS
Profound knowledge of the US Hispanic audience, specifically Latinas, who are setting national trends in terms of purchase power and influence.
RESEARCH & DEVELOPMENT
Leveraging tools to pull through key market insights to drive innovative public relations programs.

We've got plenty more to say


In The News

A quick snapshot of some media coverage we’re the most proud of.

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our location

8 West 126th Street, 3rd Floor

New York, NY 10027