Our passion is simple. We see the bigger picture of our clients’ needs in order to develop business building and influence enhancing results to keep their brands in the hearts and minds of their consumers. We believe in focusing national marketing efforts to incorporate diverse people, who are the new mainstream marketplace, acknowledging consumers of all races & ethnicities, as they are the source of new social trends and business growth.
Lissette M. Rodriguez founded Chic Influence out of passion and necessity. Through her deeply-rooted Cuban-American heritage, Lissette understands Hispanics’ passion for brands and products across categories, as well as their buying power. Combined with her 12 years of public relations experience, her unique and strategic approach to developing, managing and delivering high-profile results-driven public relations strategies for clients interested in speaking to multicultural audiences with relevance and authenticity, makes her a true expert in her field.
Lissette has worked at some of the world’s largest PR agencies with major global brand clients including Procter & Gamble, Unilever, Nintendo, Pernod Ricard, General Motors, Land Rover, to name a few.
Lissette is a first generation bilingual, bicultural Latina who was born and raised in Miami. She is an alumna of Florida International University in Miami, Florida. On her spare time, you can find her obsessively taking photos of Tego, her French Bulldog, for his ever-growing Instagram account.
A quick snapshot of some media coverage we’re the most proud of.
